The role of tourism marketing and modern technologies in promoting tourism

 The research topic aims to clarify the role of tourism marketing and modern technologies in enhancing tourism movement in Dar Talil Hotel Sabratha, exploring the impact of modern technologies such as online marketing and virtual reality in improving the visitor experience in the hotel. The research used the descriptive approach in preparing the theoretical framework, and the analytical approach to test the study hypotheses by analyzing the related data, after collecting it from the study community to reach a set of results, the most important of which are: There is an increase in the level of tourism movement in the Talil Tourist Complex Sabratha. There is also an increase in the level of application of (tourism marketing and modern technologies) in the Talil Tourist Complex Sabratha. Recommendations include: Using the electronic tourism services system to facilitate the provision of hotel services through it. Providing courses, workshops and seminars on the techniques of the electronic services system, electronic marketing, and electronic tourism.