The impact of e-marketing on consumer behavior trends

This study aimed to highlight the extent of the impact of e-marketing on consumer behavior trends based on the elements of the e-marketing mix, which are: the website, the e-product, e-pricing, e-promotion, e-distribution, as an independent variable and consumer behavior trends, as a dependent variable, through an analytical study of a sample of consumers of the services of the Libyan Telecommunications Company, and those dealing with websites. For this purpose, a questionnaire consisting of 46 questions was designed, and hypotheses were tested by processing the data obtained using the SPSS program. The study finally reached several results, the most important of which is the existence of a significant statistically significant relationship of influence for all elements of the e-marketing mix on consumer behavior trends.